This is an extraordinary moment for SimCity. For the first time, the Red Cross and ten National Societies* from around the world have collaborated with a videogame. Now, players of SimCity will be able to provide assistance to real people impacted by real-world natural disasters just like they do for their Sims in-game by purchasing and downloading Red Cross branded digital content.
Collaborating with the Red Cross is a small way for EA to help others through our creative work. The content we created alongside the Red Cross not only gives aid to the Sims within our players' cities, it also enables players to help real people who have suffered from disasters in the real world. After recouping our development costs, the remaining proceeds** will go to the Red Cross to help support their work across the globe.
This Red Cross set will be available for one year starting on September 17, 2013. Throughout this year-long campaign, EA will give at least eighty percent of the player's payment (less applicable taxes) for the Red Cross downloadable content, with a minimum of $100,000, to support humanitarian services of the participating Red Cross National Societies.
You can buy the Red Cross set at $9,99 from Origin Store: Click
The downloadable content includes a Red Cross Relief Center, tents and two vehicles that will travel around a player's city in response to a natural disaster. When a meteor strikes, an earthquake occurs or a tornado touches down, Red Cross tents will appear in various locations throughout a player's city. Sims that would otherwise have been critically injured are instead offered aid at the Red Cross relief tents. As the city recovers from the natural disaster, the Red Cross tents will disappear. Each disappearing tent will then release 10 healthy Sims back into the player's affected city. Ambulances, fire trucks and police cars will continue to protect a player's city alongside the Red Cross services.
"Our creative partnership with EA will inform players of the key services that the Red Cross provides during real world disasters. This will bring the Red Cross mission to the public and consumers in an exciting and interactive way while raising funds to support the work of the Red Cross to provide humanitarian services around the world where it is needed most."
-- Neal Litvack, Chief Development Officer of the American Red Cross.